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PRESS KITS
We encourage the use (and can help you design) Electronic Press Kits (EPKs) to aid in bringing attention to your message. You can include more than a soundbite, and can even have links to background material and appropriate images that the reporters may wish to use.
For example, for the American Association of Family & Consumer Sciences (AAFCS) we created EPKs for "Back to School" and "Holiday Season" messages.
We also assisted them in getting media coverage of their Teacher of the Year award (TV footage to the left).
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