Marketing Resource Management was created in 1983. MRM is a full service marketing and communications practice, with broad experience internationally representing tourism clients. Nationally, we assist small business in the creation of meaningful marketing campaigns.
|
 |
| Small business professionals |
|
|
MRM has become recognized as an authority in generational marketing, which is an approach to marketing that allows clients to target their messages to their key audiences based on the buying age of those consumers. We also recognize that today's consumers are looking to buy experiences. Generational and experiential marketing create a strong 1 - 2 punch.
Generational and experiential marketing are extremely well suited to tourism organizations because the tactics help identify those tourists and travelers ready to purchase experiences.
MRM was a key player in the development of ESAfrica, a web site designed to help American travelers determine the best experiences to be found in Africa.
We were asked to help develop the concept for the Africa Conservation Science Centres. The outcome is a totally new concept for tourism marketing that marries "conservation tourism" to "conservation science."
|
|
|
MRM has delivered targeted consulting services and training for many US and international clients. For a representative list, please visit the Client page.
Regardless of why you have sought us out, our commitment is to help you maximize your marketing budget, reach the goals of your organization's Vision and Mission, employ sound business principles in all we do and all we recommend and, achieve a consistent ROI for you.
|
|