PUBLICATIONS & PRESENTATIONS
Consulted and Quoted for "Planners Eye More Meeting, Spending in '04." By Christopher Hosford; Meeting News, January 2004.
Consulted and Quoted for "Corporate meetings: Attitude Adjustment." (PDF, 3MB download) by Robert Carey; Successful Meetings, July 2003.
Extensive Quotation in "MARKETING: How to measure success." by Sherrie Burns; Golf Range Times, Nov/Dec 2002.
ASAE Speaker: 12th Management Conference (Washington, DC), Marketing to the Emerging Baby Boom Generation.
Trends in Aging Association Membership and The Impact on Convention Services Requirements, National Meeting Planner Survey conducted by Marketing Resource Management, January 1995.
ASAE, Meetings & Expositions Newsletter, Baby Boomers are Changing Conventions, March 1995. Authored
MOBIUS, The Journal of the Society of Consumer Affairs Professionals in Business, Understanding Generation X in the Workplace, June 1995. Authored
Society of Consumer Affairs Professionals in Business, Spring Conference, New York City, Speaker, Great Customer Service: Helping Generation X Serve Your Baby Boom Customers.
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ASAE, 75th Annual Meeting & Exposition, Washington, DC, Speaker, Marketing Your Meeting - Getting the Right People to the Right Place at the Right Time.
Annual Meeting, Building Owners and Managers of Atlanta/Institute of Real Estate Management, Atlanta, GA, Speaker, The Baby Boom Generation…Important to Your Business?
International Association of Convention & Visitor Bureaus, 80th Annual Convention, New York, NY, Speaker, The "Baby Boom" Comes of Age: Capture Your Share of the Emerging Market!
St. Louis Convention & Visitors Commission, Facilitator, Consumer Satisfaction: The Key to Great Customer Service in a Changing Marketplace.
ASAE, 13th Management Conference & Exposition, Chicago, IL, Speaker, It's Not About Age: It's About Lifestyles - Discovering 5 New Ways to Attract Members and Prospects to Your Events.
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ASAE 76th Annual Meeting & Exposition, Boston, Speaker, Generational Marketing - Are You Missing The Point With Your Association?
Employability and Lifetime Learning Workshop, Facilitator, "Whose Career Is It Anyway?" A workshop to assist in the development of employee and organizational flexibility. Various Federal Agencies.
Pi Sigma Epsilon 40th Annual National Convention, Anaheim, CA, Speaker, It's Not About Age: It's About Lifestyles - Discovering 5 New Ways to Create Marketing Messages.
Wyndham Hotel Corporation, Top Clients, Palm Springs, CA, Speaker, Capture Your Share of the Emerging "Baby Boom" Market.
International Association of Convention & Visitor Bureaus, Mid-Winter Management & Education Conference, Kansas City, MO, Speaker, Marketing to the "Baby Boom" and Beyond: Creating Powerful Messages for the 90s.
[List is a representational cross-sampling of publications and presentations.]
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