Developing a solid, well thought out marketing plan can make
the difference between success and failure for your organization.To support the development of the marketing
plan, we provide a number of companion services, which are listed below.
Strategic
Planning
As a
process, strategic planning provides one of the most important and fundamental
opportunities to examine where your organization is and how difficult and challenging
it will be to get where it would like to go. The strategic planning process is
one of the few tools which encourages participation by all levels of an
organization's employees and gives each an opportunity to play a role in the
future direction of the business.
Business
Planning
Without a
business plan, which has been developed and endorsed by senior management, the
marketing plan will have little hope for success. We are prepared to work with
you to evaluate your existing plan and, where needed, assist you with the
development of a new or, more current business plan.
Marketing
Plan Development
The life
blood of successful marketing can be found in the development and creation of
the organization's marketing plan. Next to not having a usable marketing plan,
the most frequent business weakness we have discovered is the failure to follow
the plan once implemented. Helping organization's develop a usable marketing
plan and providing the ongoing focus to see that the plan is successfully implemented
are important to us.
Public Relations
While public relations is often
considered a separate tool, we consider public relations, publicity and
promotion to be extremely strong components of a unified marketing plan.
Although capable of standing on their own, most often a client is best served
when these elements have been integrated into the overall development of the
marketing strategy.
Media Relations
Building and maintaining
relationships with specific editors, reporters and talent bookers is essential
to a proactive public relations program. These types of relationships help
position senior management as experts and authorities; as the type of individual
the media will want to call upon for news and feature material.
We will be pleased to assist you in
developing a stand alone media relations program to meet a specific short term
need.However, when creating a marketing
plan for a client, media relations will be an integral element.
Web Site
Development
We team
with the best web developers to take your message and create a visually
compelling web site that promotes high visitor traffic, long visits and visitor
action.
PUBLIC RELATIONS
Although public relations is strategically tied to an
organization's broader marketing objectives, there will be occasions when you
may require a stand-alone, tightly focused public relations campaign. We are
ready to assist you and your organization in developing and implementing a
successful campaign.
In addition, we can help prepare senior staff to serve as
spokespersons for your business. See our Media Training services below.
Public Relations:
Media
Relations
Media
writing
Corporate
Presentations Case Studies
White Papers
MEDIA TRAINING
Successful pr and publicity programs will mean that senior
management will need to be skilled at dealing with the media. It is not
uncommon for executives not to have the training or experience to be prepared
or comfortable with situations which require dealing with journalists. One
result will be a failure to take advantage of an outstanding
opportunity Another will be that the executives botch their interaction with
journalists.
To help you get your team ready, we have available media
training.