TOURISM MARKETING
Having the opportunity to create a new product or service is very rewarding. Creating a product or service which fills a need is even better. When we created ESAfrica, there was a tremendous need to provide quality tourism information to high-end US travelers about destinations in Africa. Since this information wasn't being provided elsewhere, we decided to accept the marketing challenge ourselves.
This type of traveler has the purchasing power to select only the highest quality destination and the education and experience to want to play a key role in making their travel decisions.
What was missing was knowledgeable, unbiased information from which the wealthy traveler could make a decision. ESAfrica was created to fill this need.
The service is an online evaluation and review of the most exceptional camps and lodges in East and southern Africa backed up by our experience in the region.
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Through a marketing program designed to focus on both individuals from the target demographic and service provides to that group, such as stock brokers, travel agencies and travel consultants, the ESAfrica web site
The "Look and Feel" of ESAfrica.
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had become one of the most trusted tools for both the first time traveler and the experienced visitor to Africa.
To see the now-retired ESAfrica online marketing tool, please visit www.esafrica.com. To learn about the process, please contact me at Steve@SteveHines.com.
We have also played a key role in founding and managing a new regional tourism organization several years ago. Today, that organization has seen tourism revenues grow from $400 million annually, when we began, to more than $680 million in 2002.
While tourism marketing is specialized, the development of the marketing strategies and tools to implement a successful campaign begin with understanding the product, the market, the need and the opportunity. Can we assist you?
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