WEB DEVELOPMENT
Well before the great Internet boom and bust, we recognized the importance of the World Wide Web in both modern marketing and B2C or B2B relationships. Websites come and go quickly, but several of our efforts have been longer-term successes, with a notable example being the online marketing tool we created in 1999 for ESAfrica.
|
|
 |
An important component of a successful web presence is the 'look and feel' of the website itself. For ESAfrica, our long-time collaboration with Electronic Village Systems produced a lush website designed to evoke the feeling of Hemingway's Africa.
Also critical to the success of a web presence is the quality and layout of the information provided. Is it accessible to the intended audience? Is sufficient information provided, without overwhelming the recipient? Is the presentation format consistent and reliable? These questions must be informed from the point of view of the intended market, not merely the whims of an internet design geek.
Our depth of experience means that history is not forgotten, but we also embrace the advantages of new technology.
We can also provide additional Internet marketing services, and aid you in tying your Internet marketing to other marketing efforts.
|
|
|
|
